Do you want to be a valued part of the critical infrastructure that serves communities across Europe and beyond? Are you looking for a position in which you can set direction and help shape our company? If so, you could be the newest addition to our team as a Product Marketing Specialist – B2B.

Be part of the movement – and play your part.

About the role

As our Product Marketing Specialist, you’ll make sure the right audiences understand exactly why our products matter. You’ll shape compelling product narratives, build high‑impact enablement tools, and equip our sales teams with everything they need to win in the market. Your work ensures our products stand out, resonate, and drive growth.

Some of your key responsibilities will be:

Understanding the market we operate

• Research competitors, customer needs, and trends to identify where our products fit and how they stand out

• Analyse customer and market insights to refine messaging and improve relevance

Shape the product’s story

• Develop value propositions and messaging frameworks aligned with our brand strategy

• Author narrative playbooks and proof points tailored for B2B markets.

• Define solution/vertical narratives, ABM (Account-Based Marketing) messaging, and thought leadership content

Create marketing materials

• Build modular sales toolkits, playbooks, and pitch materials for B2B segments and solutions

• Align messaging and enablement materials with campaign priorities and packages

Support sales teams

• Deliver training to sales teams on enablement assets and their effective usage

• Test and iterate messaging and sales tools based on analytics and field feedback

• Maintain an up-to-date hub of sales enablement materials and collateral

Plan and execute product launches

• Collaborate with cross-functional teams to align on priorities and asset requirements

• Coordinate the creation of impactful launch content and campaigns

Track performance

• Monitor adoption of narrative playbooks and sales tools by marketing and sales teams

• Measure improvements in message clarity, deal progression, and win rates

• Collect feedback to continuously improve marketing and sales tools

About you

You’re a strategic thinker with a storyteller’s instinct - someone who can take complex B2B solutions and turn them into narratives that spark interest, build confidence, and drive action.
You thrive where product marketing meets sales enablement, shaping messages that resonate with customers while equipping sales teams with the clarity and tools they need to win.

You’re fuelled by insight. Market research, competitive analysis, and customer understanding aren’t just tasks for you - they’re the foundation for crafting product stories that stand out. You know how to translate data into direction and direction into high‑impact assets.

Collaboration comes naturally. You’re organised, detail‑driven, and comfortable working across teams, geographies, and cultures. You can maintain consistency without losing nuance, adapting content to meet the needs of different audiences. You’re proactive, curious, and motivated by producing work that’s not just good, but genuinely impactful.

We emagine you bring:

• 3+ years of experience in a related product marketing, sales enablement, or go‑to‑market role

• Hands‑on experience with relevant tools and platforms

• Strong storytelling abilities and value proposition design for B2B audiences

• Experience creating customer‑centric playbooks, narratives, and sales toolkits

• Strength in market research, competitive analysis, and customer insights

• Familiarity with digital asset management (DAM) systems and self‑serve tools
  

Working at DFDS   
We think the strongest teams are built on diversity and inclusivity. Contrasting opinions, varied skills and strong characters bring out the best in us all. And we cannot wait for you to join. Join the movement and grow with us.

The position is located at our Copenhagen headquarters. Here, we enjoy a modern workspace with award-winning facilities, different work zones, our own game room, fitness facilities, canteen and café with a rooftop terrace with a beautiful ocean view, all just 5 minutes from the nearest train & metro station.

We support flexible working and continuous development.

Are we a match? Then what are you waiting for? Apply Now.       

If you think your personality, skills, experience and ambition match this role, we’d love to hear from you. Apply as soon as possible as we’re keen to meet potential candidates on an ongoing basis.    

Is there something you need to know, we haven’t covered here, please do not hesitate to reach out to Chloe Watson, Brand Strategy Lead at chlowat@dfds.com